What do they mean to you and to others?

What comes to mind when you hear the names “Apple”, “Samsung”, “Ford”, “Chrysler”, “IBM”, “Disney”, “Wal-Mart”?

Every business strives to make their name be the first one that comes to mind when a customer is looking for a product.  They want to become a household name.  Older generations refer to refrigerators as a “Frigidaire” or tissues as “Kleenex”, regardless of the actual brand.  Brand names influence what we think of a product.  Just ask Ford about the Edsel or talk to any Harvard graduate.

Now shift gears and think about family names.  There are names that bring certain images to mind.  Think about the Hatfields and McCoys.  Or the Kardashians.  How about the name Mudd?  One event in Dr. Samuel Mudd’s lifetime gave use the saying “Your name will be Mudd.”

What about your family name?  You can choose to either honor or dishonor it by your actions.

As Christians, I sometimes fear we forget that our words and actions sometimes bring dishonor to our family name.  We have the greatest surname ever bestowed.

What do people see when they look at you?  What do they think?

Remember we are adopted into God’s family and now we wear His name.    We should wear it proudly.  It should be our Brand.

“For He chose us in Him, before the foundation of the world, to be holy and blameless in His sight. In love He predestined us to be adopted through Jesus Christ for Himself, according to His favor and will,” (Eph 1:4-5)

How well do you represent your “Brand”?